Strategy and Implementation
Map It.Then Make It Real.
Strategy without implementation is a slide deck. Implementation without strategy is an expensive guess. We map where you are, decide what matters most and set up the systems to carry it out, then train your team to run it or stay on to support it.
the flagship audit
The Ecosystem Audit
Our starting point for any industry. We map the full loop of your marketing so you can see what’s working, what’s missing and where revenue leaks out.
- feeds
What Feeds You
Content, PR, search, paid media, partners and the channels you rent, like marketplaces and OTAs.
- captures
What You Capture
Your website, forms, CRM, tracking and the systems that turn attention into revenue.
- keeps
What You Keep
The customer experience, reviews, email and loyalty that bring people back.
- next
Your Roadmap
A prioritized plan built for your team and tech stack, yours to keep.
Ecosystem Audit and Roadmap
Fixed fee for a single business or location. Multi-location organizations and portfolios are quoted.
for hospitality
In Hospitality, It’s the Direct Booking Audit
The ecosystem audit built around direct bookings and OTA dependence.
Your website, OTA presence, social, reputation, brand, AI and voice visibility and revenue gaps, with a competitive analysis and a strategic plan your team can run. $5,000, delivered in four weeks.
One property per market. Some markets are already spoken for. Ask whether yours is open.
implementation
Implementation, Your Way
A plan only matters once it’s running. We set up the systems, campaigns and processes it calls for, then hand them off at the level you choose.
Most teams land somewhere between the three, and the mix can change as your team grows.
either way: your accounts, your data, your assets.
in their words
What Clients Say
“Kelley has an incredible ability to bridge the gap between creative storytelling and data-driven strategy.”
“With Waterwheel Marketing you don’t just get technical and strategic support, you get marketing therapy as well!”
next step
Let’s Map Where You Are
Tell us what you’re trying to build. We’ll tell you what we’d prioritize, why and what it would cost.
every account, asset and system stays yours. always.