Tracking and Conversions
Are you measuring the actions that matter, and are they firing correctly?
Ad Account Audits
Find Out What YourAd Account Is Wasting
An independent audit of your Google Ads, Meta or other ad accounts, whether you run them yourself or an agency does. You get the findings, the fixes in priority order and a roadmap your team can run with.
from the audit files
Setup Errors Cost More Than Bad Strategy
Across self-managed and agency-managed accounts, the costliest problems are rarely exotic. They’re setup errors nobody caught, quietly burning budget.
- $8,000 wasted in one day An agency ran another client’s ads in the wrong account.
- $20,000 wasted in four days Nationwide targeting for a regional business, launched right before a weekend.
- $73 vs. $694 per lead The same campaigns sent to two landing pages. One made every lead nearly 10 times more expensive.
what we review
What the Audit Covers
Six areas, reviewed by a person who has run accounts like yours, not a scoring tool.
Account Structure
Campaigns, ad groups and budgets organized around how your business actually sells.
Targeting and Search Terms
Where your money goes, and the audiences and queries draining it.
Creative and Landing Pages
Whether the message and the destination match the person clicking.
Budget and Bidding
Bid strategies, pacing and spend allocation across campaigns and platforms.
The Roadmap
Every finding ranked by impact, with the fix spelled out.
why we charge
The Free Inspection Problem
A free audit often works like a free tire inspection from the shop that sells tires.
When the person auditing also sells the fix, the problems they find tend to be the ones they want to fix. A paid audit has no agenda. It’s built for your goals, not a sales pitch or an automated report.
- Real Conducted by analysts, not robots or automated tools.
- Unbiased Honest feedback with no hidden agendas or platform loyalties.
- Expert Backed by strategy and execution know-how.
- Custom Insights tailored to your goals and challenges.
- Impactful Long-term solutions that solve problems before they cost you.
- Flexible For in-house teams or agency-managed accounts.
Ad Account Audit
One platform, findings and a prioritized roadmap. Each additional platform is quoted with it. Implementation is scoped separately if you want it.
From $1,500
in their words
What Clients Say
“They don’t just “manage” accounts; they provide concrete, actionable recommendations. Their audit led to a massive optimization lift across our keyword strategy, ad copy, and landing page conversions.”
“Kelley is very easy to work with and is very attentive to our needs! We get real time solutions and accurate information.”
next step
Prevent the Whoopsy Daisies
Tell us which platforms you run and roughly what you spend. We’ll tell you what an audit would cover and what it costs.
every account, asset and system stays yours. always.
