Original Data and Research
Studies and market guides with numbers nobody else has. The iceberg piece everything else is carved from.
AI & Search Visibility
Get Recommended When PeopleSearch or Ask AI
ChatGPT, Gemini, Google and other tools answer with the brands they find credible across the web: earned coverage, consistent facts and content worth citing. We don’t game the system. We help you earn a place in it, so you stay the answer as the models change.
the honest version
No Tricks.No Snake Oil.
AI search is new, and attribution is fuzzy. Anyone promising to track, control or guarantee what AI says about you is overselling.
The models change constantly. Each update is built to give people better answers, and tactics designed to game one version stop working with the next. What every version rewards is the same: the credible, well-documented, genuinely useful answer.
So that’s what we build. Quality content, earned coverage and consistent facts that make you the right answer on merit. When the models and algorithms change, you stay relevant because you earned it, not because you gamed it.
why earned distribution wins
You Can’t Buy Your Way Into an AI Answer
AI tools lean on what other credible sources say about you, which puts PR, content and search on the same team.
Most internal teams already have more of this than they realize: expertise, stories, data and content that never made it past a shared drive or a sales deck.
The goal isn’t to plug you into a proven framework. It’s to customize a repeatable process around your business that produces measurable, consistent growth. Often much of that work stays with your team, and part of the job is deciding what’s worth outsourcing.
The only guarantee we make is that no two businesses need the same thing.
the core offer
The AI & Search Audit
AI visibility isn’t a separate channel you can buy. It rolls up from your total visibility: how often people search for you, how much of your category’s search you own, how well known your brand is and how consistently the web describes you. The audit measures all of it, reports on it and shows what will move it.
- measure
Your Total Visibility
Search and web volume, branded search, share of search against competitors and the brand awareness signals around them, pulled from Google Search Console, GA4 and search data.
- ask
How Search and AI Describe You
We ask the questions your buyers ask across Google and the major AI tools and record who gets named and how. A snapshot, not a scoreboard.
- trace
Where the Gaps Are
Topics you should own but don’t, sources you could earn a place in, pages that compete with each other and facts that conflict across the web.
- report
A Roadmap and a Report
Priorities in order, plus one monthly report built on the same measures so you can see what’s moving.
what this looks like in practice
One B2B Software Company, One Outcome
The plan had one goal: more qualified enterprise leads. Each of the platform’s eight categories got one category page and one core keyword, and every article, case study and proof asset links up to one of them.
No proprietary AI score and no promised placements. Progress is measured with the numbers Google already provides, read honestly every month.
the monthly report
- Average Google ranking for each core keyword
- Impressions, clicks and click-through rate from Google Search Console
- Organic page views, month over month, from GA4
- Demos and form fills from the category pages
- AI Overview citations and clicks through to the category page
AI & Search Audit
One brand or property. Fixed fee, delivered with a prioritized roadmap and a reporting setup your team can run or hand to us.
$3,000
what gets cited
What Earns a Citation
AI tools repeat what credible sources say. These are the assets that make you one.
Iceberg content
Earned Coverage
Mentions in the publications AI tools trust, for the topics you want to own. Each one adds to the record AI tools draw from when they answer.
Consistent Facts Everywhere
Your name, offer, location and details matching across listings, directories and your own site.
Answers to Real Questions
Pages that answer what your audience actually asks, written clearly enough to quote.
next step
Find Out What AI Says About You
Tell us who you are and who you want to reach. We’ll start with the questions your buyers are already asking.
every account, asset and system stays yours. always.