An agency ran ads in the wrong client’s account. Nobody noticed until the invoice.
Paid Advertising
An Ecosystem to Be Cultivated,Not an Auction to Be Gamed
Google, Meta, LinkedIn, Pinterest, Reddit, ChatGPT and programmatic, run as one connected system. Strong content feeds the algorithms, clean tracking teaches them what a real customer looks like and every channel gets measured against the business, not its own dashboard.
before any spend
Three Promises in Writing
The terms most agencies bury in the contract, stated up front.
- You own everything.Ad accounts, pixels, data and creative live in your name from day one. If we ever part ways, nothing moves.
- Your spend goes straight to the platforms.Google, Meta and the rest bill you directly. We never mark up media or skim from your budget.
- Fees follow the work, not your budget.Management fees reflect what your accounts need, not a percentage of spend. Every engagement runs month to month.
Kelley Ellert, founder
platforms
Your Customers Don’t Live on One Platform. Neither Should Your Budget.
We plan every channel as part of one system, so each one does the job it’s best at.
- Search
- Google Search, Performance Max, Display, Google Hotels and Microsoft Advertising
- Social
- Meta, LinkedIn, Pinterest and Reddit
- Video
- YouTube
- Programmatic
- StackAdapt, AdRoll, Choozle, MNTN and more
- AI answers
- ChatGPT ads, Microsoft Copilot and Google AI Overviews and AI Mode
- Local
- Local Services Ads and Yelp
- Industry and direct
- Trade publications, newsletters, sponsorships and local media. We advise on placements and design the ads.
We recommend platforms based on your market and goals, not on what’s easiest to manage. For hospitality that often means Google Hotels and Meta for rentals and LinkedIn for ownership and B2B audiences.
audience first
Start With Who,Then Choose Where
The right message in the right channel beats a bigger budget in the wrong one.
A keyword is one clue to who someone is and what they want. So is a zip code, a job title, a past visit, a subreddit, a saved pin or a lookalike of your best customers. We start with who you need to reach, then use every signal the platforms offer to meet them where they already are.
who you
need to reacha keyworda zip codea job titlea past visita subreddita saved pina lookalike
need to reacha keyworda zip codea job titlea past visita subreddita saved pina lookalike
two more habits
What Separates Accounts That Compound From Accounts That Just Spend
Tracking first
Broken conversion tracking wastes more budget than bad creative ever will. We audit and fix measurement before scaling anything, so the platforms learn from real customers instead of accidental clicks.
Blended KPIs
Paid doesn’t work alone. We measure results across the full ecosystem, so channels get credit for the demand they create, not just the clicks they capture last.
the process
Plan. Launch. Optimize.
The same three stages for a single Google campaign or a seven-platform program.
- plan
Agree Before a Dollar Moves
Goals, audiences, platforms and tracking settled and documented first.
- launch
Build It and Verify It
Campaigns, creative and landing pages go live with measurement checked end to end.
- optimize
Refine Every Week
Weekly refinement, monthly reporting and a standing list of what we’d test next.
landing pages
The Ad Makes a Promise. The Page Has to Keep It.
Pages built for one campaign and one action, with forms, calculators and tracking wired in before the first click.
Sending paid traffic to a homepage is one of the most common ways budgets leak. A dedicated page matches the exact promise of the ad, asks for one thing and qualifies the lead before it reaches your inbox.
a second set of eyes
Prevent the Whoopsy Daisies
The costliest problems in an ad account usually aren’t bad strategy. They’re small setup mistakes that compound quietly, and nobody catches their own. These are from real accounts we’ve audited.
Nationwide targeting on a regional business, live over a holiday weekend.
Same campaigns, same budget. The only difference was the landing page.
Most fixes take an afternoon once someone finds them. An independent audit is the cheapest insurance in paid advertising.
Why we charge for audits
We don’t use an audit to make the case that we deserve your business. Free and low-cost audits that end with “we can do better” are a sales tactic, and overpromising is a big reason agencies turn over so often.
Our audits tell you how your team can improve the account. If you want help putting the fixes in place, we lay out the most efficient options. Sometimes that’s full management. Sometimes it’s supporting your internal team, because paid ads run in a silo is a dated approach that doesn’t match how people actually buy.
Just because it looks good on a plan or a spreadsheet doesn’t mean customers will act how you want, any more than the weather will.
results
What It Adds Up To
~27xReturn on ad spend, home services client
+57%Direct bookings, hospitality client
$13M+Paid media managed
Nonprofit? Qualifying organizations can get up to $120,000 a year in free Google advertising. See Google Ad Grants management.
in their words
What Clients Say
“They successfully navigated us through the rollout of PMax, AI Max, and Demand Gen, setting up rigorous test campaigns that proved ROI before we scaled.”
“One of my clients has seen a year over year 30% growth in her business from the ads Kelley runs.”
“Kelley’s marketing knack and expertise with navigating the Google world and digital data have exceeded my expectations!”
next step
Get a Second Opinion on Your Account
Independent audits and full management. We’ll tell you what’s working, what’s wasting and what we’d change first.
every account, asset and system stays yours. always.