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Waterwheel Marketing

Direct Booking Audit

More Direct Bookings.Fewer Commissions.

Our market-exclusive Direct Booking Audit reveals hidden opportunities in your booking ecosystem and creates a sustainable path to more profitable direct bookings. You get a competitive analysis and a step-by-step plan your team can run.

Sketch of a beach resort

three goals

Built to Grow What You Keep

Built for resorts, hotels, vacation rentals, campgrounds, tours, activities and any hospitality business that relies on bookings.

  1. grow

    Maximize Revenue Streams

    Strategies engineered for your property to get more direct bookings flowing your way.

  2. connect

    Build Brand Waves

    Lasting guest loyalty from memorable, personal experiences that happen at the right time and place.

  3. save

    Plug the Leaks

    Excess third-party fees, wasted ad spend, untapped opportunities and overlapping or overpriced technology and services.

the opportunity snapshot

What the Audit Covers

Your full booking ecosystem, reviewed by people who have run hospitality marketing and revenue from the inside.

Booking Process

Your website, booking engine and OTA presence: what’s best practice, what has room to improve and what needs immediate attention.

Branding and Reputation

The good and the bad in how your brand, reviews and social presence look to a guest deciding where to book.

Revenue Optimization

Rate, inventory management, guest experience, merchandising and marketing, and where each can earn more.

Search, AI and Voice Visibility

How travelers find you when they search, ask an AI tool or ask a voice assistant for a place to stay.

Competitive and Market Analysis

How your property compares to the competitors guests weigh you against, and where the market leaves room.

Your Strategic Plan

Recommended actions, a timeline, a budget and a creative asset library, plus a plan to track and measure results.

actionable, not abstract

Everything You Need to Take Action

Instead of vague advice, you get the plan, the order to do it in and what it should cost.

Clear timelines, budgets and creative assets make it simple to put the strategy into practice in a way that fits your team. Run it yourself, hand pieces to your current partners or bring us in for the parts you want help with.

Direct Booking Audit and Strategic Plan

One property per market. Delivered in four weeks.

$5,000
Sketch of eggs in an OTA basket

market exclusivity

One Property per Market

We offer the Direct Booking Audit to one client per market to protect your competitive advantage. It’s locked down with a strict NDA, so your strategy is yours alone. Some markets are already spoken for.

in their words

What Hospitality Clients Say

★★★★★ five-star rated on Google →

★★★★★
“She has her fingers on the pulse in this industry and can provide customized solutions for your resort’s revenue or social media needs.”
Dana MyersGoogle review
★★★★★
“Kelley is very easy to work with and is very attentive to our needs! We get real time solutions and accurate information.”
Andre TylerGoogle review

next step

Ask Whether Your Market Is Open

Tell us about your property and your market. We’ll tell you if it’s available and what the audit would focus on first.

every account, asset and system stays yours. always.