Search
What your buyers search for, where you rank and how much of your category’s search you own.
Visibility and Audience Audit & Strategy
Be Where YourBuyers Already Look
Most businesses know where they post. Few know where their customers look before they decide. We map both with real data, then hand you a strategy for closing the gap, in order.
two maps, one gap
Visibility Only Countsin Front of the Right People
So we map two things side by side: where you show up today and where your audience actually spends its time before choosing someone like you.
what we look at
Every Place a Buyer Might Look
Both maps cover the same ground, so you can see channel by channel where you’re present, where you’re missing and where effort isn’t reaching anyone.
AI Answers
Who ChatGPT, Gemini, Google AI Overviews and other tools name when your buyers ask, and the sources behind those answers.
Press and Publications
The publications, newsletters and podcasts your audience trusts, and whether you appear in any of them.
Social and Communities
The platforms, groups and forums where your audience asks questions and trades recommendations.
Reviews and Listings
Review sites, directories and listings, and whether your facts match everywhere they appear.
Partners and Marketplaces
OTAs, marketplaces, associations and partners that carry your name to people you couldn’t reach alone.
what you get
A Strategy,Not a Scorecard
No proprietary score and no promised placements. The audit gives you the facts. The strategy tells you what to do with them.
1
the audit
What the Data Shows
- Your visibility mapEverywhere you show up today, how you’re described there and how often people search for you by name.
- Your audience mapWhere your buyers research, compare and ask for recommendations, and who they find instead of you.
- The gap listMissing channels, wasted effort and the places you’re closest to a win.
data fromGoogle Search ConsoleGA4search dataAI answerspress and listings
2
the strategy
What to Do About It
- Prioritized actionsWhat to do first, second and third, ranked by impact and effort.
- Grow, hold or cutWhich channels to build, which to keep up and which aren’t reaching anyone.
- Budget directionWhere your money and your team’s time should go, and what to stop paying for.
- A realistic timelineThe order and pace that fits your team, your season and your tech stack.
- Measures to trackThe numbers that show whether it’s working, set up so you can check them yourself.
Visibility and Audience Audit & Strategy
One brand or property. Fixed fee, delivered with your strategy and a monthly reporting setup your team can run or hand to us.
$3,000
what this looks like in practice
One B2B Software Company, One Outcome
The plan had one goal: more qualified enterprise leads. Each of the platform’s eight categories got one category page and one core keyword, and every article, case study and proof asset links up to one of them.
No proprietary AI score and no promised placements. Progress is measured with the numbers Google already provides, read honestly every month.
the monthly report
- Average Google ranking for each core keyword
- Impressions, clicks and click-through rate from Google Search Console
- Organic page views, month over month, from GA4
- Demos and form fills from the category pages
- AI Overview citations and clicks through to the category page
who it’s for
Built for Buyers Who Research First
Hospitality
Guests find you long before they compare rates on an OTA. See where that search starts and whether you’re in it.
B2B
Buying committees research for months before anyone fills out a form. Find out where they look and who they find.
Nonprofits
Donors and volunteers look for causes before they look for you. Make sure they find yours.
questions
Before You Request the Audit
Is this an SEO audit?
SEO is one piece of it. The audit also covers AI answers, press, social, reviews and partner channels, because that’s where most research happens before anyone reaches your website.
Can you guarantee we’ll show up in AI answers?
No, and be wary of anyone who does. The models change constantly. We focus on what every version rewards: credible coverage, consistent facts and content worth citing. How we approach AI and search visibility.
How is this different from the Ecosystem Audit & Strategy?
This one looks at how people find you. The Ecosystem Audit & Strategy follows the whole loop, from what brings people in to what your systems capture and what brings them back. Not sure which you need? Ask, and we’ll tell you.
What do you need from us?
A short call about your goals and your buyers, plus view access to Google Search Console and GA4 if you have them.
Confirm: Check this matches the access you ask for.What happens after you deliver the strategy?
It’s yours. Run it with your own team, hand it to your current partners or bring us in for the parts you want help with.
start here
Find Out WhereYou Should Be
Tell us who you are and who you want to reach. We’ll start with the questions your buyers are already asking.
every account, asset and system stays yours. always.
asking a different question?
Pick a Different Roadmap
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