AI and LLM Visibility
Plans that get your mission named when donors, volunteers and visitors ask AI tools for recommendations.
Nonprofit Marketing and Google Ad Grants
$120,000 a Year in Free Google Ads.Use All of It.
The Google Ad Grant gives qualifying nonprofits up to $10,000 every month in search advertising. We get you approved, build the campaigns and manage them to their full value for environmental, conservation, outdoor and mission-driven organizations.
our guarantee
A Guarantee, Not a Pitch
If we don’t help you reach your grant’s potential in a given month, you don’t pay that month’s management fee. We’re confident enough in the work to back it up.
results
Free Money, Fully Used
$120,000Yearly grant maximum, the target we manage every account toward
+109%Year-over-year Google Ad Grants usage, nonprofit partner
management
Google Ad Grants Management
Campaign build, ongoing management, reporting and recommendations, priced to the grant you use.
Grant spend under $1,500 a month
If your grant spends under $1,500 in a month, you don’t pay a management fee for that month. Smaller programs can see the value before paying anything.
No fee
Grant spend $1,500 to $4,999 a month
Campaign build, ongoing management, reporting and recommendations.
$500/mo
Grant spend $5,000 to $10,000 a month
Full management for organizations using most or all of the grant.
$1,000/mo
reporting
Reporting Your Board Can Actually Read
It’s the biggest reason our nonprofit partners stay.
We build reporting around who has to read it: boards, auditors, funders and stakeholders. Grant results and every other marketing effort come together in one customized story, and we keep refining it as their questions change.
beyond the grant
When the Mission Needs More
The grant is often the starting point. These are the next moves.
SEO and Content
Articles, guides and pages that answer what your supporters search for.
Targeted Campaign Plans
Plans built for one goal at a time: an event, a membership drive, volunteer recruitment or a capital campaign.
Multi-Platform Advertising
Meta, LinkedIn and other platforms alongside the grant.
$300 per platform plus setup
Strategic Communications and PR
Media outreach, press releases, thought leadership and podcast pitching.
Custom quoted
Website and Landing Pages
Recommendations come with every engagement. Execution gets scoped when you want it.
Project based
straight talk
We Tell You What Needs Done, Even When It Isn’t Ours to Bill
Recommendations beyond the account come with every engagement, in plain language.
When a landing page is holding back conversions or your SEO has a gap, you hear about it as part of the management fee.
- Want us to fix it?
- We scope it as a project with a real quote.
- Want your team to run with it?
- We hand them the plan.
- Either way
- You hear about it.
questions
Frequently Asked Questions
Do you only work with nonprofits on Google Grants?
No. Google Grants is often the starting point because it’s the highest-return conversation for most nonprofits. We also offer full marketing support across paid advertising, content, PR and marketing systems.
What’s the performance guarantee about?
If we don’t help you reach your grant’s potential in a given month, you don’t pay that month’s management fee.
in their words
“With Waterwheel Marketing you don’t just get technical and strategic support, you get marketing therapy as well! Whether we’re dealing with social media, Meta support, google ads and campaigns, google grants, SEO, website improvements, paid social media, and so much more, we trust and rely on Kelley’s expertise and are so grateful to have her on our side.”
Ally Pockrass NagleAdamahnext step
Your Grant Is Waiting
Tell us about your organization. We’ll tell you if you qualify, what the grant can realistically do for your mission and what it costs to run it well.
every account, asset and system stays yours. always.