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Waterwheel Marketing

Services

Everything a StoryNeeds to Travel

Content worth sharing, the channels that carry it and the systems that show you what it earned. We work across all of it or plug in where you need us most.

Start with an audit

working together

How Engagement Works

Start with an audit, keep us on for ongoing support or bring us in for a defined project. Ongoing work runs month to month, so we earn your business every month.

  1. start here

    Audits and Roadmaps

    A defined-scope diagnosis and a prioritized plan your team can run with or hand to us.

  2. ongoing

    Monthly Management

    Ongoing work scoped to your goals, from one ad channel to full marketing support. Month to month.

  3. defined

    Custom Projects

    A website, a campaign, a content program, a production shoot or whatever you’re building, scoped to you with a set price and timeline.

either way: your accounts, your data, your assets.

where to start

Pick Your Roadmap

Four audits, four starting points. Start with the question you’re asking.

Ecosystem Auditwhere is my marketing leaking?The full loop for any industry: what feeds your business, what your systems capture, what you keep and where it leaks.From $5,000see the audit →Direct Booking Audithow do I cut OTA fees and grow rental revenue?The ecosystem audit built for hospitality, focused on direct bookings and OTA dependence. One property per market.$5,000see the audit →Ad Account Auditwhere’s my ad money wasted, and where should it go?An independent review of your Google, Meta or other ad accounts: what’s working, what’s wasting and what to fix first.From $1,500see the audit →AI & Search Audithow do people find us in search and AI?How search engines and AI tools find and describe you today, where those answers come from and what it takes to get recommended.$3,000see the audit →

create

Make It Once.Use It for Years.

We call it iceberg content: one big, quality piece that feeds every channel for months.

A data study, a guide, a production shoot, an award nomination or an interactive experience is the iceberg, built on real research and planning. Articles, carousels, video cuts, press pitches, emails and sales materials are what you carve from it, and they keep working long after a one-off post would have scrolled past.

what an iceberg can be

Content Worth Building a Plan Around

Every piece starts from one plan, so the research, writing and design point in the same direction and everything is built to be reused. Hover or tap a card for an example.

Plus everything carved from them: carousels and infographics, publications and newsletters, UGC systems, articles, emails and ads.

distribute

Get It Found Where People Already Look

Earned, owned and paid, planned together so each channel carries the work further than it would go alone.

Paid Advertising

Google, Meta, LinkedIn, Pinterest, Reddit, ChatGPT and programmatic, managed as one system.

Paid advertising

Public Relations

Earned media that feeds your search rankings, your ads, your sales conversations and your AI visibility.

Public relations

AI & Search Visibility

The work that gets you named when people search or ask AI for a recommendation.

AI & search visibility

Social Media

Social built into your strategy instead of bolted on, from full management to training your own team.

Social media

Email

Newsletters, past guest and customer programs and follow-up that keep your audience close.

Email marketing

Smart Partnerships

Creators, distribution partners and local businesses who reach the people you want to reach, and stay with you for the long term.

Partnerships

capture

Websites and Systems ThatConvert What Comes In

This is the waterwheel itself: the systems you own that turn attention into leads, bookings and revenue.

Websites

Sites built around the messaging and content that make people act. From $4,000.

Forms and Funnels

Multi-step forms, quote calculators and lead qualification.

Call Tracking and CRM

Every lead tracked to its source and routed to the right follow-up.

Marketing Operations

Automations in Make and Zapier that keep the wheel turning.

See how we build websites

measure

Reporting and ConnectionsThat Tell You What to Do Next

We connect the tools you already use, or set up the ones you need, so data flows between them automatically. Then we build reporting your board, owners or leadership can read in five minutes.

  • Google Tag Manager
  • Zapier
  • HubSpot

who we work with

Every Industry Has Its Own Ecosystem

Guests, homeowners, donors and B2B buyers don’t decide the same way. Here’s how the work changes for each.

Hospitality

Resorts, management companies and independent brands that want more direct bookings and less dependence on OTAs.

Hospitality marketing

Nonprofits

Making the most of up to $10,000 a month in free Google ads, plus support for the rest of your marketing and reporting.

Nonprofits and Google Ad Grants

B2B

Companies that need content, search visibility and paid media pulling toward the same pipeline.

B2B marketing

Home Services

Paid ads, landing pages and tracking that turn more leads into booked jobs for established local and multi-location companies.

Home services marketing

in their words

What Clients Say

★★★★★ five-star rated on Google →

★★★★★
“Kelley is so incredibly knowledgeable and really looks at your marketing needs holistically, rather than just through one platform or another.”
Ally Pockrass NagleGoogle review
★★★★★
“They don’t just “manage” accounts; they provide concrete, actionable recommendations. Their audit led to a massive optimization lift across our keyword strategy, ad copy, and landing page conversions.”
Jocelyne TerilliGoogle review
★★★★★
“Kelley’s marketing knack and expertise with navigating the Google world and digital data have exceeded my expectations!”
Amanda MontiniGoogle review

next step

Got Something Worth Sharing?

Tell us where you are and what you’re trying to build. We’ll tell you what we’d prioritize, why and what it would cost.

Start a Conversation

every account, asset and system stays yours. always.