In the hospitality industry, simply listing on OTAs isn’t a strategy – it’s what everyone else is doing. When all your competitors appear side-by-side on the same platforms, you’re forced into price wars that erode your margins. Our Direct Booking Audit is limited to just one property per geographic market. This exclusivity ensures that the strategies, optimizations, and revenue opportunities we identify remain yours alone.

While your competitors continue fighting for the same OTA bookings, you’ll be implementing targeted approaches to capture more direct bookings and higher-value guests.

Once a property in your region secures their audit, this opportunity is no longer available to others in the same market.

This isn’t a cookie-cutter report or surface-level scan. It’s a strategic deep dive into your entire booking ecosystem—customized to your specific property, market, operations, challenges and opportunities.

We secret-shop your entire guest journey—from OTA discovery to direct checkout—to identify exactly where you’re losing bookings and revenue. We examine every touchpoint a potential guest encounters, including search visibility, social media presence and more.

Your website might look beautiful, but is it actually converting visitors? We’ll flag the friction points that send potential guests back to OTAs—from unclear pricing and complicated booking processes to slow load times and content gaps that leave questions unanswered.

While your competitors are still optimizing for yesterday’s search, we’ll assess your visibility in emerging channels like AI (ChatGPT, Perplexity), voice and meta-search platforms where modern travelers are increasingly beginning their journey.

Rate adjustments are just the beginning. We’ll analyze your complete revenue picture: ADR strategy, inventory management, upsell opportunities, merchandising potential and unique ideas to optimize your revenue beyond heads in beds.

Are you a faceless listing on Expedia, or a memorable destination? We’ll evaluate your brand consistency across channels, differentiation from competitors, messaging clarity, visual identity, and how effectively you’re managing your reputation and reviews.

We’ll analyze your current marketing mix to identify what’s working and what’s not—from email campaigns and paid search to social media and content marketing—with actionable recommendations to make the most out of your existing channels or where to expand.

Understanding your position in the marketplace is critical. We’ll analyze direct competitors and identify gaps in the market you can leverage, including pricing strategies, unique selling propositions, and untapped guest segments you should be targeting.

This isn’t a report that sits on a shelf. You’ll receive a practical blueprint with prioritized recommendations, realistic timelines, budget tiers and implementation options (DIY, hybrid support, or full-service)—plus a walk through of findings and next steps.

Complete a brief questionnaire. We’ll check market availability and provide your custom quote.

Kickoff call to align on objectives. We’ll have specific questions and gather key information to guide our analysis.

Our team conducts comprehensive analysis over 2-4 weeks, examining your entire booking ecosystem.

Receive your complete audit and implementation roadmap with a strategic walk-through session.

Choose your path: implement yourself, leverage our expertise for specific areas, or have us guide the entire process.

Every day you wait is another day your property competes against itself on OTAs—paying commissions on guests who might have booked direct.

Only one property per market can receive our Direct Booking Audit.

When you secure your spot, you lock in a competitive advantage that won’t be available to neighboring properties. Our audit isn’t a template or automated report—it’s a custom blueprint for capturing more direct bookings and higher-margin revenue that’s tailored specifically to your property and market position.