Strategic planning statistics tell a clear story…

Executives love it, employees don’t.
That disconnect leads to failure.

88%

of C-level executives consider it “essential” or “very important”
– The Economist

95%

 of employees don’t understand their company’s strategy.
– Harvard Business Review

67%

of well-formulated strategies failing due to poor execution.
– Harvard Business Review

61%

of executives struggle with implementing strategies.
– The Economist

The solution to successfully

Plan + Implement

Our stategic plans are custom crafted for realistic implementation, taking current resources into account. 

We ensure the plans are aligned with leadership goals but don’t plan anything without understanding the operational resources needed to bring the plans to life. 

Our actionable strategies are gauged for employee understanding and strengths, empowering them to passionately bring them to life, accurrately measure them and have confidence adjusting at a moment’s notice. 

Successful marketing strategies are implemented when the entire organization is taken into account. Whether it’s oursourcing to an agency, training and guiding internal team members or connecting contracted experts – we show you how to actually get things done. 

Actionable Implementation

Customized to current resources and aligned with leadership goals.

Clear Measurement

Pre-defined reporting and measurement keeps employees and executives aligned.

Pre-Planned Adjustment

Testing, pivoting, learnings and operational efficiencies ensure long-term strategies don’t fall short or resources are wasted.

Choose Your Plan

Choose a single specialized plan, combine multiple strategies or get them all with our Complete Waterwheel Marketing Strategy.

Paid Media

Everything you need to start or improve paid digital ads on any online platform.

Organic Social Media

Add tracking, scalability, efficiency & measurement to your organic social efforts.

SEO & Online Presence

Optimize your website and online presence to ensure your making the most of your marketing.

PR & Communications

Communicate effectively with influencers, traditional outlets, employees and consumers.

Recruitment

Utilize marketing channels to find the right employees to fill your recruitment pipeline.

Direct Booking

For resorts and tourism brands to reduce reliance on 3rd parties and increase direct bookings.

Email Marketing

Email funnels, platform setup and strategy for an efficient, affordable marketing channel.

Complete Waterwheel Marketing Strategy

Our all-inclusive, full-stack marketing strategy includes digital and traditional tactics. Get a comprehensive view to craft a plan that is strategically engineered for all pieces to work together to maximize output.

This option is best for small to medium businesses, startups and small but mighty teams who need to evaluate all possible marketing tactics and prioritize for maximum results and efficiency.

Designed to Succeed

Our plans aren’t just theoretical, they are customized to your business and scalable so you can pick and choose which tactics to implement and which to keep in your back pocket for later consideration.

The flexible, actionable way they are designed ensures that successfully implementing and measuring them is realistic.

All strategic plans include:

  • Detailed goals and realistic expectations

  • Strategies and tactics aligned with goals and resources

  • Short- and long-term timeline for implemenation

  • Budget

  • Measurement & reporting plan

We don’t begin until we understand

All strategic planning begins with an in-depth research phase to understand the resources, assets, roadblocks, operational structure of your company to ensure the custom crafted strategies are actually actionable for your landscape. Along with goals, how to implement, measure and scale for short- and long-term use.

All strategic plans will include summaries and complete findings of all research.

  • Audience Analysis

  • Market Research

  • Competitive Analysis

  • Organizational Resources Audit

  • SWOT Analysis

Get a Free Quote

All our strategic plans are custom quoted to ensure they fit the client’s need.

To get a free quote, contact us. We’ll schedule a 30-minute consultation and send you a questionnaire followed by a detailed quote including budget, timeline and specific details.